WE PUT
THE X ON ORDINARY.
Mission Statement for Extraordinary Concepts
At Extraordinary Concepts, we believe in creating moments that matter—moments that bring people together, ignite joy, and leave lasting impressions. Inspired by the art of Just one shrimp away from success, and Unreasonable Hospitality, we challenge businesses to redefine what’s possible, elevating every guest interaction into something extraordinary.
Our mission is to transform assembly spaces—restaurants, event venues, and gathering places—into unforgettable destinations of connection and wonder. Through Applied Innovation (AI), we blend visionary creativity with cutting-edge strategies, guiding you to break free from the ordinary and deliver experiences that go beyond expectations.
We exist to answer one question: "WHAT’S MY EXTRAORDINARY?" Together, we’ll dream bigger, innovate smarter, and craft memories that your guests will cherish forever. Let’s put in the EXTRA , get rid of the ORDINARY and make something EXTRAORDINARY..
You must put extra in front of ordinary to become extraordinary.
SOME PAST & PRESENT CLIENTS
What People Are Saying
“Colin presented us with the theme and design and then took us through the process from planning to completion in a “step by step” manner. In addition to design work, Colin also assisted with promotions and marketing. I don’t know what we would have done without Colin’s support. We would have probably still been drawing out the plans.”
Terry Moran
Owner, Hot Rods Entertainment Complex
“Colin and I were sitting around one winter chatting about my seasonal clam shack and Colin said to me, ‘Dave you should make this a year-round full-service restaurant, check this idea out’ While I was a little hesitant, Colin took us through the layout, interior design, building and operations. Making it one of the Cape Cod best full-service restaurants and increasing sales almost 200%. I’m sure glad I listened. We couldn’t have done it without Colins vision and direction.”
Dave Delancey
Owner, The Lobster Trap
“I needed a concept at a Faneuil Hall location. I needed it to be designed and marketed for the locals and tourists while keeping the history of Faneuil Hall. I was also given a very limited budget to get this accomplished. How? Colin Wilcox. He helped me through every phase of the Brewskeller Faneuil Hall project including the concept, name, logo design, interior design, and constructed it under budget. He was very concerned about the costs and function for the owner and came up with a very creative and flexible design. The design came out great but, above all it is incredibly operational and flexible, which is a great asset in these changing times.”
CHRIS KELLER
GM, ark boston CORPORATION
The creativity of Colin Wilcox is second to none. He helped our restaurants, The Pour House and Whiskey’s with interior designs, operations, and creative promotional programs that kept us ahead of all our competition for over 30 years. He never stops thinking outside of the box and looking to make the next trend. It’s that kind of InSite everyone should have in this changing business.
